Client: Yello Hotels ( Tauzia )
Project: Brand identity for Yello Hotels.
Tauzia one of the leading hotel management company hire us to help the development of their new 3 star hotel. This hotel is for young people and will open at 2015.
The concept is based on the world of the streets which would emphasize on positive energy, expression & freedom.
Visious as a graphic design studio work closely with them to create the name, identity, website and promotion items. We do collaboration with our team and intern, do a small research to our friends and co-workers, to gain insight about experiences of their vacation and staying at the hotel. So we know what kind of mood they want especially for the young people as they target market.
Logotype: With the inspiration of street art, we developed an original and hand drawn typeface for Yello Hotels, in order to represent the iconic personality of the brand, which is expressive, new, original, iconic & inspired. We did an experiment using brushes, ink, markers and also aerosol/spray to create real & expressive lines.
The Visual Elements: We were inspired by stencil art. The initial concept is to use nothing but illustrations. These illustrations are representations of all the identity elements of the brand.