Danone Academy Indonesia is a training Center for Danone Employee. DAI ask Visious to make an infographic on one of wall in their office. The wall is 15 meters in width and 3 meters in height. They require an attractive appearance, specifically to represent Danone Core Values which is HOPE ( H: Humanism, O: Open, P: Proximity and E: Enthusiasm). It should also be able to show Indonesian rich culture, where the trainer and expats in DAI could see and discover how diverse Indonesia really is.The idea for this project is, if you want to see the richness of Indonesia as a whole, “LOOK FROM ABOVE”. We are inspired from the map of Indonesia itself and applied it on how we illustrate the word HOPE. The word HOPE itself can represent indonesian strong nasionalism and has direct connection with danone core value.
Graphic Designer: Radhinal Indra, Raisa Ramdani, Randy Kurnia
Design Director: Rege Indrastudianto